FERO
FERO IS A FASHION ACCESSORIES BRAND BORN FROM A PRIMAL CONCEPT: INSTINCT. DESIGNED FOR THOSE WHO CARRY THEIR CHARACTER ON THE SURFACE, THE BRAND SPEAKS IN BOLD, MINIMAL, AND MAGNETIC LANGUAGE. OUR ROLE WAS TO BUILD THE BRAND FROM SCRATCH, SHAPING ITS VISUAL IDENTITY, COMMUNICATION TONE, PACKAGING SYSTEM AND DIGITAL PRESENCE. - FERO ES UNA MARCA DE ACCESORIOS DE MODA NACIDA DE UN CONCEPTO PRIMITIVO: EL INSTINTO. DISEÑADA PARA QUIENES LLEVAN SU CARÁCTER EN LA SUPERFICIE, LA MARCA SE EXPRESA CON UN LENGUAJE AUDAZ, MINIMALISTA Y MAGNÉTICO. NUESTRO ROL FUE CONSTRUIR LA MARCA DESDE CERO, DEFINIENDO SU IDENTIDAD VISUAL, TONO DE COMUNICACIÓN, SISTEMA DE PACKAGING Y PRESENCIA DIGITAL.
Client
FERO
DELIVERABLES
Brand Naming & Slogan Visual Identity System Packaging Design Art Direction & Photography Web Design Social Media Assets
Year
2025
WORK
We developed the full brand identity and visual ecosystem for FERO, including naming, logo design, color palette, photography direction and e-commerce layout. We also created a graphic and verbal system based on contrast, attitude, and elegance.
